Cross-cultural guidance

The cross-cultural issues inherent in establishing a business in Japan represent one of the greatest concerns and challenges currently facing foreign companies seeking to enter the Japanese market.

The EU-Japan Centre provides reports and e-learning videos helping to understand the many aspects of the Japanese business culture: the decision-making process; how to communicate with the Japanese partner; how to negotiate with a Japanese partner; how to manage quality claims; do’s and don’ts in the Japanese business environment, etc…

Reports and e-learning videos are made available online on

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